Websites cost money. It’s worth it if someone reads yours.
You’ve spent a lot of your marketing budget having your site built. You probably want someone to buy from you. A professional web content developer supports the SEO strategy you need to be noticed.
A web content developer plays a critical role in optimizing your site. Actually, three of us play a major role: your webmaster, your site designer, and your web content developer. Out of this team of three, web content developers focus exclusively on the words within your site. We know the games played by search engines, like Google, Bing, and Yahoo that prevent your site from being seen or read. We get SEO and we use that knowledge to your advantage.
SEO gets you noticed. We don’t do content that doesn’t accomplish anything. Briefly, the value of SEO is that you are optimizing your opportunity to have your website rank higher up on search engine result pages, or “SERPs” when someone searches for your product or service.
To be clearer: if you are a healthcare company and someone is looking for you on the Internet, you could be the first one they contact because you’re the first one they see when the page pops up listing “healthcare companies.”
When your website is well written, it makes sense to a potential buyer. Search engines don’t like unclear, unreadable content. We don’t either. We’re writers. It’s completely self-defeating to have a site that’s not going to do anything for you.
Search engine roadblocks can be sticky business.
Google, Bing, and Yahoo have all kinds of roadblocks in place that can result in some websites ending up on page five. For instance, Google shuts down “spammy sites” to prevent “keyword stuffing,” which means websites have been “stuffed” with all kinds of keywords to optimize the site. Bing’s search ranking algorithms consider typos, poor grammar, and poor language to be part of their ranking factors. Yahoo has their own set of rules. To back up what I’m saying, you can view an excellent chart outlining tips on SEO from http://www.searchengineland.com:
Professional web content developers know the rules.
As professional web content developers, we know the proven principles for end user site navigation, effective keyword placement, inline links, and how the content aligns with the web framework. And we leverage the site design to your advantage.
Our talent lies in creating an effective marketing message to your customers and potential customers with well chosen words that work.
One more thing: bring us in from the very beginning. We are just as important a contributor in this thing as your site designer or webmaster. We actually partner with them to achieve what you’re going after—a website that’s discovered before anyone else’s is. Let’s talk about how your website is working for you.
Cindy Stephens has gained insight on all aspects of writing for SEO from loads of research and from incredibly generous, talented web masters and programmers. Title tags, meta tags, keyword searches, search engine games— they’re all part of having her client’s talents discovered. A small sample of the sites she’s written are here: www.ambassadorllc.net, http://www.oulalaevents.com, http://www.romanlawfirm.com, http://www.masramusa.com, http://www.bluecoralinteriors.com